The Tourism Cluster
The Brandenburg tourism industry is a growing market. Employing more than 100,000 people, hotels and restaurants contribute significantly to value creation in the state. In 2009, the number of overnight stays exceeded the ten-million mark; in 2012, the figure was 11.5 million. Nature experiences, wellness and culture are all in demand in equal measure. A comprehensive overview of the state's tourist offer can be found at www.reiseland-brandenburg.de.
Potsdam and the Spreewald are in demand internationally
Many guests come from nearby Berlin, because city dwellers like heading out into the countryside, mostly for short breaks. Those who stay longer usually come from further afield. A growing proportion of the visitors come from abroad, with the Netherlands and Poland being the largest foreign markets for Brandenburg. The state capital Potsdam and the Spreewald are internationally-known destinations. Within Germany, the Ruppiner Land, the Oder-Spree Lake District and the Fläming have made a name for themselves.
Brandenburg is attractive as a travel destination due to its diverse nature offerings. Water-related tourism is becoming increasingly popular in the region. And no wonder: 3,000 lakes and 33,000 km of watercourses stretch like a pearl necklace through the region. A great deal of money has been invested in the infrastructure in the form of boat moorings and jetties.
Brandenburg is a paradise for cyclists
But natural landscapes, old manor houses and monasteries can also be visited by bike - on cycle paths, regional cycle routes and the "Tour Brandenburg" circular route. The quality of cycle paths in Brandenburg is second to none. No other German state has as many German Cyclists' Federation (ADFC) premium cycle routes running through it. One absolutely unique feature is the 230-kilometre-long Fläming-Skate track, which was designed for inline skaters, but can also be used by cyclists and wheelchair users.
Brandenburg is the nationwide leader when it comes to accessible tourism, especially in the model regions of the Ruppiner Land and Niederlausitz, with offerings for wheelchair users, the hearing- and visually-impaired and allergy sufferers.