Tourism as an economic factor
The tourism industry in Brandenburg is as diverse as the state's natural and cultural landscape. From 5-star hotels to small picturesque inns, haute cuisine to cosy country cooking, energetic biking to relaxing canoeing, there are plenty of opportunities to explore the region, breathe in fresh air, discover water and experience culture. Visitors to the region appreciate the energy and commitment shown by the tourism industry here, reflected among other things in the fact that Brandenburg, with more than 11 million overnight stays, occupies a leading position in Germany in the growth stakes, both in percentage and absolute terms.
Positive trend extended
The 1st- and 2nd-level turnover stage of the value creation thus generated is more than 2 billion euros – the equivalent of around 115,000 full-time jobs. By systematically implementing quality, not least reflected in the focus on accessibility, innovation, sustainability and service, and by co-operating with other German states and neighbouring Polish regions, the Brandenburg tourism industry has succeeded in both maintaining and increasing the positive growth of recent years.
Tourism creates and secures jobs
With its thousands of small and medium-sized enterprises and its powerful and well-connected organizations and associations, the tourism industry makes a significant contribution to regional and local development, creates and secures jobs, and is one of the key factors for the establishment and retention of companies, professionals and residents. In Brandenburg, the tourism industry has access to a unique research and scientific landscape. Whether studying Sustainable Tourism Management in Eberswalde, World Heritage Studies at BTU Cottbus - Senftenberg, Strategic Tourism Management at the EBC University Berlin, or Cultural Management and Cultural Tourism at the European University Viadrina Frankfurt (Oder), Berlin and Brandenburg provides prospective students with numerous opportunities to enter the tourism industry.