Brandenburg as a holiday destination
Tourism in Brandenburg has been growing for years. With the supply of beds remaining largely constant at 82,458 beds in 1,655 commercial establishments with 10 beds or more (in 2012), the growth in the number of overnight stays has been almost continuous, reaching 11.5 million in 2012, and thereby setting a new record. Among the non-city states, Brandenburg is the leader in Germany, both in terms of percentage growth and in terms of absolute numbers.
Value creation in the amount of 2 billion euros
Alongside the multi-day segment, day tourism, too, plays a prominent role in Brandenburg. From a gross turnover of 4.3 billion euros, 2.5 billion euros comes from day trips and 1.8 billion euros from overnight stays. The value creation of the 1st and 2nd turnover levels in tourism in Brandenburg is 2 billion euros. This corresponds to 115,100 equivalent full-time jobs.
One third of the area protected
With eleven nature parks, three biosphere reserves, a national park and, as the latest addition, a UNESCO World Heritage Site, one-third the area of Brandenburg is now protected. Tourism in Brandenburg means room to breathe and think clearly, and encompasses cycling, hiking and water sports, health and wellness treatments, and the conference sector. Anyone travelling around Brandenburg automatically becomes a culture enthusiast, because culture is a part of this landscape, which is unique in terms of its interaction with the natural environment and its proximity to the metropolis of Berlin.
Many tourism experts are therefore working to ensure the sustainable conservation and innovative use of these resources. The basis for this is provided by the action programme defined in the state tourism concept, which aims to further advance the necessary processes in the existing strong personnel and organizational networks. The continuous optimization of the cooperation within Brandenburg's tourism industry with respect to the sector's current challenges, future topics and "megatrends" is an important prerequisite for this.